restaurant rebrand
Rebranding Angelo's Restaurant
This rebranding project centered on transforming Angelo's, a family-owned Italian restaurant located in New Jersey, into a modern yet authentic reflection of its rich heritage. The initiative began with extensive research into Angelo’s history and its position within the local dining scene. I explored the restaurant's origins, values, and customer base to ensure the rebranding was deeply rooted in its identity.
Presentation: A Modern Take on Heritage: Angelo’s Restaurant Brand Transformation
The presentation that follows outlines the rebranding process, illustrating how the new logo and menu were developed through thorough research and thoughtful design, ultimately enhancing Angelo's brand and customer experience.
To gain insight into effective branding strategies, I also studied successful Italian restaurants, analyzing their logos, menus, and overall brand aesthetics. This research highlighted trends and design elements that resonate with patrons of authentic Italian cuisine while providing a contemporary edge.
Armed with this knowledge, I redesigned Angelo’s logo to feature a detailed outline of the restaurant's vintage building, blending modern design with a tribute to its storied past. The new logo is complemented by a refined menu that prioritizes clean typography, offering a sophisticated and user-friendly experience. This approach ensures that the brand’s visual identity aligns with both its historical charm and current dining trends.
